Black Search Engine

I heard a story today about Rushmore Drive from On The Media. Rushmore Drive is a search engine that is focused on Black people. Not only African Americans, but Africans, Afro-Caribbeans and Black people anywhere else in the world. The idea is that Google is currently a one side fits all solution. Minority have different ideas of what should show up on search results.

I am interested in the idea that different things are important to different people. Right now Google is the king of search. I am not sure if Google gives the same search results depending on who is searching. Do people with the same ethnic background want the same search results. I am not sure the best way to figure this one out.

There are two possible outcomes if this kind of search is important. Large search engines will let people tweeks the results that come to them. Letting people actively and passively edit the results that are served up to them. Smaller search engines will pop up that try to cater to people. I think that these search engines will not stop an ethnic ideas, but other lifestyle groupings. I think that gamers will get their own search engine, photographers will get there own search engine, and movie fans will get there own search engine.

I searched for Rich Thomas on Rushmore Drive. I come up second on this search, which is better than Google where I show up 4th. My photo comes up on the search, but my blog does not come up on the blog search. It is good to know everyone can find me if they are looking for me.

Search might not be the same in the future. There is an idea that we are getting to the end of Keyword search. Tagging has already had an impact on the way searches work. Who knows what search will be about in another five or ten years. It is possible that Google is something that is no longer important in 10 year.


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