How Much Money Will You Pay?

It looks like the record industry does not the market part of market econmics. If customers are not willing to pay for your produces you need to reduce costs to meet that market price. Technology is what is providing this market pressure, but it is not the first time this has happened. New technology should be driving down your prices. If it is not, you have to rethink your business model.

Just a reminder, customers never trust companies that say they are not making enough money. I think you have a hard time telling someone driving a beat up car that they need to pay more money so a musican can have an Escalade.


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